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If in the next 5 years, fertilizer businesses only sell traditional urea and NPK without building a plant nutrition ecosystem, will there be a risk of being eliminated by the market even though they were once the leading brand?
At the Conference on Development Orientation of the National Fertilizer Industry in the context of global geopolitical fluctuations, Mr. Tran Vinh Loc, Deputy Director of the Research and Application Center of Phu My Petroleum Fertilizer and Chemical Corporation PVFCCo, a member unit of Petrovietnam, made remarkable comments about the future of Vietnam's fertilizer industry.
According to Mr. Tran Vinh Loc, the domestic fertilizer industry is entering a strategic transition period when agricultural production models change faster than any period in many years.
If previously the primary goal of the agricultural sector was to increase output, now the focus has shifted to increasing product value, improving the quality of agricultural products and meeting increasingly strict export standards.t slit.
The strong development of areas specializing in growing fruit trees, coffee, pepper, durian, dragon fruit and other high-value industrial crops is creating very different needs for crop nutrition.
That makes the market no longer just need common urea or NPK fertilizers but requires more specialized, more precise and more economically efficient solutions.
MARKET TREND COMPARISON TABLE
Old stage New stage
Increase output Increase value of agricultural products
Fertilize based on experience Fertilize according to crop needs
Traditional single fertilizer Total nutritional solution
Pay attention to the amount of fertilizer. Pay attention to the profit earned
Massive crops High quality crops
Another big change is the mindset of farmers.
In the past, many producers were often concerned about how much fertilizer to use per hectare. Currently, the question is how much profit each dollar spent on fertilizer brings.
This change is driving demand for high-quality NPK lines, specialized fertilizers for each type of crop, intermediate and micronutrient products and integrated nutritional solutions.
NEW GENERATION FERTILIZER NEED TABLE
Product group Target
Premium NPK Increase productivity and qualityCalcium, Magnesium, Sulfur Improve plant health
Zinc, Boron, Copper Micronutrient supplements
Specialized fertilizer for plants Optimized for each growth stage
Total nutritional solution Increase profits for farmers
Facing that trend, PVFCCo Phu My is determined to be more than just a fertilizer manufacturing and trading enterprise.
The new goal is to become a provider of a comprehensive plant nutrition ecosystem.
This strategy includes new product research, application of modern agricultural technology, farming consulting, and nutritional solutions for each growing region and each type of plant.
This is a direction consistent with the global trend when large fertilizer corporations in the world are shifting from a product selling model to selling solutions.
In a volatile global geopolitical context, constantly changing input material prices and increasingly strict requirements for sustainable development, businesses that adapt quickly will have a great advantage in future competition.
The message from the conference shows that Vietnam's fertilizer industry is entering a new chapter of development, where value no longer lies in the number of tons of fertilizer sold but in the economic efficiency created for farmers and the quality of Vietnamese agricultural products in the international market.
From doanFrom a traditional fertilizer industry to a plant nutrition ecosystem supplier, Phu My is showing its ambition to redefine the role of the fertilizer industry in modern agriculture.
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