PVFCCo Phú Mỹ Partners with Đắk Lắk Farmers to Elevate Vietnamese Durian to Global Markets
In a landmark initiative aimed at positioning Vietnam as a premier durian producer, PVFCCo Phú Mỹ has announced its strategic partnership with farmers in Đắk Lắk province for the upcoming Durian Festival 2026. This collaboration marks a significant step toward developing a sustainable ecosystem for Vietnam's durian industry and enhancing its global competitiveness.
The first-ever provincial-level Durian Festival of Đắk Lắk, themed "Đắk Lắk Durian: Connecting to Go Far," represents a pivotal moment for the durian sector—one of the key agricultural products of Đắk Lắk province and the broader Tây Nguyên (Central Highlands) region. The festival aims to promote this distinctive agricultural product while establishing a sustainable development framework for Vietnam's entire durian industry.
An International Showcase of Excellence
The Đắk Lắk Durian Festival 2026 is poised to attract hundreds of businesses, distributors, and consumers from around the globe. More than just a product exhibition, the event will serve as a vital platform for producers, scientists, and agricultural experts to share experiences, technologies, and sustainable development solutions specific to the durian industry.
The theme "Connecting to Go Far" clearly articulates the festival's vision of establishing comprehensive networks connecting production to consumption, while simultaneously creating international collaboration opportunities to introduce Đắk Lắk durian to global markets.
PVFCCo Phú Mỹ's Pioneering Role
As a key partner in this initiative, PVFCCo Phú Mỹ—a subsidiary of Petrovietnam—continues to affirm its crucial role as a steadfast partner accompanying Vietnamese farmers and the agricultural sector.
"We are deeply honored to accompany ĐắLắk province in promoting the characteristic agricultural products of the Tây Nguyên region," said Mr. Nguyễn Văn A, Director of PVFCCo Phú Mỹ. "With our experience and capabilities, PVFCCo Phú Mỹ commits to supporting farmers in applying smart agricultural solutions, enhancing product quality, and thereby increasing the value and competitiveness of Đắk Lắk durian."
About PVFCCo Phú Mỹ
PVFCCo Phú Mỹ operates as a subsidiary of the Vietnam Oil and Gas Group (Petrovietnam), specializing in the production and business of fertilizers and chemicals for agricultural purposes. With extensive experience and a widespread distribution network, PVFCCo Phú Mỹ has established itself as a trusted partner for millions of farmers nationwide.
The company not only supplies high-quality fertilizer products but also partners with farmers through technical advisory programs, technology transfer initiatives, and support for developing sustainable raw material zones.
The Rise of Đắk Lắk's Durian Industry
Đắk Lắk has long been recognized as Vietnam's durian capital, boasting the largest cultivation area and highest yield in the country. Current statistics indicate the province has approximately 50,000 hectares of durian orchards, producing over 400,000 tons annually—accounting for about 40% of Vietnam's total durian output.
However, Đắk Lắk's durian industry faces numerous challenges, including climate change, pests and diseases, pressures from international markets, and competition from regional countries.
| Đắk Lắk Durian Industry at a Glance | |
|---|---|
| Cultivation Area | 50,000 hectares |
| Annual Production | 400,000 tons |
| National Market Share | 40% |
| Export Value | $1.2 billion annually |
| Major Export Markets | China, South Korea, Japan, United States |
Sustainable Development Strategies
To build a sustainable development ecosystem for the durian industry, Đắk Lắk province has implemented several comprehensive solutions:
- Adopting advanced technologies in production, management, and processing
- Establishing the "Đắk Lắk Durian" brand with clear quality standards
- Developing concentrated raw material zones following VietGAP and GlobalGAP standards
- Supporting the construction of deep-processing facilities to increase added value
- Expanding export markets, particularly demanding international markets
- Implementing traceability systems to ensure product quality and safety
PVFCCo Phú Mỹ plays a crucial role in this strategy by providing specialized fertilizer solutions, organizing technical training sessions, and supporting farmers' transition to sustainable production models.
Technological Innovation in Durian Cultivation
As part of the sustainable development initiative, PVFCCo Phú Mỹ is introducing advanced agricultural technologies specifically designed for durian cultivation. These include precision fertilization systems, soil testing services, and integrated pest management approaches that minimize environmental impact while maximizing yield and quality.
"The application of modern agricultural technologies is essential for Đắk Lắk durian to meet international quality standards," explained Dr. Lê Thị C, an agricultural expert consulting with PVFCCo Phú Mỹ. "Our focus is not only on increasing production but also on ensuring product safety, consistency, and traceability—factors that are increasingly important in global markets."
Festival Highlights and Activities
The Đắk Lắk Durian Festival 2026 will feature a diverse range of activities designed to showcase the quality and versatility of Đắk Lắk durian:
- Specialized seminars on sustainable durian cultivation and processing technologies
- Product exhibitions featuring premium durian varieties from Đắk Lắk
- Durian quality competitions to recognize outstanding producers
- B2B matchmaking sessions connecting farmers with domestic and international buyers
- Cultural performances celebrating durian and Central Highlands heritage
- Tours of model durian farms and processing facilities
Future Vision
The Đắk Lắk Durian Festival 2026 is expected to become an annual event, creating momentum for the stronger development of Đắk Lắk durian. With the support of enterprises like PVFCCo Phú Mỹ, Vietnam's durian industry can confidently enter international markets with high-quality products, significant added value, and a reputable brand image.
"We highly appreciate PVFCCo Phú Mỹ's partnership in supporting agricultural development in general and the durian industry in particular," affirmed Mr. Trần Văn B, Chairman of the Đắk Lắk Provincial People's Committee. "This cooperation not only brings economic benefits but also contributes to sustainable agricultural development and improves the livelihood of local farmers."
The festival will serve as a platform for farmers, businesses, and experts to collectively discuss, share experiences, and seek sustainable development solutions for the durian industry. By strengthening cooperation along the value chain—from production to processing and export—Đắk Lắk aims to establish itself as a global leader in premium durian production.
As Vietnam continues to develop its agricultural sector, the partnership between PVFCCo Phú Mỹ and Đắk Lắk farmers represents a model for how private enterprises can contribute to the modernization and internationalization of Vietnamese agriculture, ensuring both economic growth and environmental sustainability.