PVFCCo Phú Mỹ Launches Comprehensive Customer Loyalty Program "Phú Mỹ Tích Lộc"
On July 3, 2026, Phú Mỹ Fertilizer and Chemical Petroleum Joint Stock Company (PVFCCo Phú Mỹ, stock code: DPM) officially launched its nationwide customer loyalty program titled "Phú Mỹ Tích Lộc" (Phú Mỹ Accumulates Fortune). The program, implemented through the Phú Mỹ mobile application, will run through June 30, 2027, marking a significant milestone in the company's digital transformation strategy and customer care initiatives.
Program Overview: Building Digital Connections in Agriculture
The "Phú Mỹ Tích Lộc" program is designed to recognize and reward loyal customers who have trusted and chosen PVFCCo Phú Mỹ's products over time. Simultaneously, it represents an opportunity for the company to accelerate its digital transformation across the entire supply chain from production to end-users, enhancing customer experience in the digital era.
Through the Phú Mỹ app, customers can easily participate in the program, accumulate reward points, and access attractive benefits when purchasing and using the company's products. The program operates nationwide, ensuring customers from all regions of Vietnam have equal opportunities to participate and receive commensurate benefits.
Comprehensive Benefits and Features
The "Phú Mỹ Tích Lộc" program offers several distinctive advantages for participants:
- Earn reward points with every Phú Mỹ product purchase
- Redeem points for high-quality fertilizers and chemicals
- Access special offers when purchasing product combinations
- Receive promotional information and useful agricultural knowledge through the app
- Participate in agricultural seminars and events organized by PVFCCo
Digital Transformation in Agricultural Supply Chain
The implementation of a mobile-based loyalty program demonstrates PVFCCo Phú Mỹ's firm commitment to digital transformation. Mr. Nguyen Van An, PVFCCo's Marketing Director, stated: "We observe increasingly clear trends in digital transformation within agriculture. Through the Phú Mỹ app, we aim not only to better connect with farmers but also to build a comprehensive digital ecosystem, from production to consumption."
The Phú Mỹ application allows customers to track product information, receive technical advice from experts, and connect with the farming community. This strategic move helps PVFCCo optimize its supply chain and increase value-added services for its products.
Multi-dimensional Benefits for Customers
The "Phú Mỹ Tích Lộc" program delivers benefits beyond economic advantages, helping customers enhance their agricultural knowledge and cultivation skills. The table below summarizes the key benefits:
| Benefit Category | Specific Benefits |
|---|---|
| Economic Benefits | Point accumulation, product redemption, direct discounts, special offers |
| Technical Benefits | Cultivation consulting, technical support, access to new technologies |
| Community Benefits | Connection with farming community, participation in industry seminars and events |
Market Expectations and Strategic Importance
The launch of the "Phú Mỹ Tích Lộc" program is regarded by industry experts as a strategic move by PVFCCo to strengthen its brand position and expand market share. Agricultural expert Le Thi Bình commented: "In the context of fierce competition in the fertilizer market, implementing an intelligent customer loyalty program will help PVFCCo create sustainable competitive advantages. This is not just a business strategy but also a way for the company to demonstrate its commitment to the farming community."
The program is expected to attract hundreds of thousands of customers in its first year of implementation, contributing to PVFCCo's target of 15-20% revenue growth for the 2026-2027 fiscal year.
Long-term Vision for Agricultural Digitalization
Mr. Tran Minh Tuan, General Director of PVFCCo Phú Mỹ, shared: "We don't view 'Phú Mỹ Tích Lộc' as merely a promotional program. It serves as the foundation for our company's sustainable development strategy, where customers are at the center. Each accumulated point represents not just economic value but also recognition of the customers' trust in us."
In the long term, PVFCCo aims to build a comprehensive digital ecosystem for Vietnam's agricultural sector, where farmers can access all necessary resources through a single platform—from fertilizers and seeds to cultivation techniques and product distribution channels.
Interested customers can download the Phú Mỹ app from the App Store (for iPhone) and Google Play (for Android) to register for the "Phú Mỹ Tích Lộc" program immediately.